questions to ask
with your mouth full

We use a combination of these natural sweeteners in our products: Non-GMO Erythritol, Non-GMO Xylitol, Monk Fruit Extract, and Stevia Leaf Extract. Some soluble fibres including IMO and chicory inulin also work as sweeteners with the added benefit of bring prebiotic and soluble fibres. All of our products are made without Maltitol, except for our Choc Baking Chips (which are also included in our Choc Chip Cookies Mix) – due to its excellent bake stability. Find out more about Maltitol further down in our FAQs.

Natural sweeteners by our definition are sweeteners which are either non-nutritive (do not contain substantial calories per gram) or low-calorie sweeteners which are not classified as sugars according to FSANZ (Food Standards Australia & New Zealand). This means they are not mono or di-saccharides (simple or complex sugars). By ‘Natural’ we mean that they were sourced our derived from raw materials which exist in nature, not lab synthesized chemicals which are foreign to our bodies and synthetic in nature. Natural sweeteners include ingredients we use such as chicory root fibre (inulin), erythritol and xylitol (sourced from non-GMO corn), stevia (a herb) and monk fruit (melon) extracts. ‘Natural Sweeteners’ in Noshu’s world do not include ‘alternative sugars’ such as honey, rice malt, coconut sugar and date syrup.

Erythritol is naturally a zero calorie, zero GI food (a polyol) derived from starch using a natural process (enzymatic fermentation). Unlike artificial sweeteners, which are man-made synthetic compounds and do not occur in nature, Erythritol appears naturally in many fruits and vegetables such as pears, melons and grapes, as well as foods such as mushrooms, wine and soy sauce and cheese. It is tooth friendly and does not promote the bacteria that cause dental cavities like sugar does.

Xylitol is a naturally occurring sugar alcohol (polyol) that is derived from plants such as birch trees and corn cobs through a natural process. Like Erythritol, Xylitol is a low-calorie sweetener with a low glycaemic index. It is found naturally in various fruits and vegetables, and it also has dental benefits as it does not promote tooth decay or cavities.

Our products are available at Woolworths (Previously Countdown), Pak’nSave and New World supermarkets New Zealand-wide. 

At present, our products can only be purchased online from our major retailers- Woolworths (Previously Countdown), Pak’nSave and New World supermarkets.

Currently, our products are available direct to consumer / online in Australia and New Zealand, and also in the United States through Amazon. We are and will continue to review options for selling and/or shipping our products internationally, and currently do wholesale export to select markets. To enquire about availability in export markets, please contact us.

Yes, please send us an email through the wholesale form on our contact page. If you’re interested in stocking our products, please give us a little information on your business and what products you are after.

Pak’nSave, New World and Woolworths (previously Countdown) make product ranging decisions independently. To that end, suppliers like Noshu present products for consideration to each of the supermarkets in product range reviews. Pak’nSave, New World and Woolworths then make decisions on the products they would like to accept based on their customer profiles, the location and size of their stores and several other criteria. Ultimately, it is the Supermarket’s decision as the retailer to which products they will range – that’s why there is sometimes a small difference in the Noshu products ranged within a Pak’nSave compared to a Woolworths or New World store, though we are working hard to ensure all of our products are ranged in all major retailers.

A key component of managing Noshu is to review all aspects of our business in terms of performance for today and into the future. Part of that process is a review of our product portfolio and the products we carry in our range. From time to time, decisions are made based on several criteria on whether to maintain products or replace them with new products that may have more consumer appeal, are more unique or a better fit with our retailers. 

• Choc Baking Chips and Dark Choc Baking Chips 
• Choc Chip Cookie Mix (can be modified to be Vegan Friendly) 
• Fudgy Brownie Mix (can be modified to be Vegan Friendly) 

The majority of our products are made without animal products. Except for our Confectionery Jellies and Protein+ Caramel Sticky Date Collagen Bars, which contain gelatine.

Please note: Many of our products are not manufactured in a strictly Dairy Free facility and therefore traces of milk may be present.

Below products are made from a Dairy Free recipe:

• Choc Baking Chips and Dark Choc Baking Chips (Vegan) – Milk traces may be present due to shared manufacturing facility

These recipes can be modified to be Dairy Free:

• Fudgy Brownies Mix
• Choc Chip Cookie Mix
• Banana Bread Mix

Our products have not been certified Halal, though the majority of our products (with the exception of our Confectionery Jellies and Protein+ Caramel Sticky Date Collagen Bars), are made without animal products. Similarly, most of our products don’t contain any alcohol. However, some of the natural flavours we use contain very small amounts, but the percentage in the end-product after baking is very miniscule.  We do not want to make or suggest any claims that could compromise your dietary requirements in any way, so it’s always best to refer to the ingredients list on the back of each pack for exact details or contact us if you need to check a specific product for its ingredient Halal status.

Our Fudgy Brownie Mix, Low Carb Indulgence Bars, and Protein+ Bars have been popular among the Keto community for their low carb content.

There are 4 different types of “Keto Diets” people follow: Standard Keto Diet (SKD), Targeted Keto diet (TKD), Cyclical Keto Diet (CKD) and High-Protein Keto Diet (HPKD). Each has a variation in carb allowance. It’s up to each individual to follow what works best for them and look for food options that fit within their chosen guidelines.

You can view the net carb content in each of our products here.

Although we can’t provide health advice relating to the individual suitability of our products for T1 and T2 Diabetics – diabetics are who we originally created Noshu products for! We know how hard it can be to find delicious treats that won’t have a big impact on BGL’s so we do our best to formulate Noshu products with this in mind, and proudly have a large community of diabetics who enjoy our products without adverse effects.  
In general, if you stick to the recommended serving size, most of our products being carbohydrate reduced and low in sugar plus high in fibre, should be suitable. We would recommend starting with only one serving of any of our Choc Baking Chips which contain Maltitol, to evaluate suitability. All of our other products have been thoroughly enjoyed by our Diabetic customers.

• Fudgy Brownies Mix
• Choc Baking Chips
• Dark Choc Baking Chips
• White Choc Baking Chips
• Caramel Baking Chips
• Milk Choc Melts
• Fruit & Cream Protein Bars

• All Protein+ Bars
• Coconut Bliss Indulgence Bars
• Cherry Coconut Indulgence bars
• Pistachio Indulgence Bars
• Peanut Caramel Nougat Indulgence Bars

The products that state ‘Wheat Free’ are made from a Wheat Free recipe, however, they are not made in a dedicated Gluten Free Certified facility, hence we cannot make a coeliac safe claim due to the small risk of cross contamination on the production line from other gluten containing materials. 

Many of our products are made without using added nuts and the manufacturer does not have nuts on site. However, because it can’t be checked at every stage of the supply chain, we cannot claim our range to be 100% Nut Free. In such cases there is a ‘may be present’ statement for the specific nuts or for tree nuts more broadly.  

The total carb amount is the one highlighted next to carbohydrates on the Panel. The ^ refers to the explanation below the nutritional panel that the carbohydrates exclude, fibre and sugar alcohols.  
These specific compounds listed are not deemed to be carbohydrates with respect to their energy values, but we still like to include in our nutritional panel as we know many people with diabetes or on keto diets need this information. 

Any allergens that may be present in our products are clearly stated under the nutritional panel of each product. It is important to check these statements before consuming. 

Many of our products display a “may be present” for certain allergens such a Milk, Soy, Sesame or Nuts. These ingredients are not part of our recipe; however, they were produced in an environment where products containing those ingredients are manufactured. We are unable to 100% guarantee that there are no possible traces of these allergens and any others listed on the “may be present” statement. There is potential for cross contact even though cleaning is conducted on the production line, or from the supply chain of the raw materials used. 

All products are labelled in accordance to the requirements of the Food Standards Code.

No. We have a strictly ‘Non-GMO’ supply chain policy and we’re proudly Australian made and owned. 

Although we can’t provide any guaranteed health advise in relation to our products and pregnancy, we can share that we have had a large number of customers consume our products while pregnant, with no issues at all.

Although we can’t provide health advice, a number of our staff and customers have let their little ones try our products with no issues. We would recommend starting with only one serving of one product to assess and go from there.

You don’t need to store them in the fridge; however you may find that they will stay fresher for that little bit longer if stored in the fridge.

Noshu Iced Caramel Mudcakes, Fudgy Peanut Brownies, Carrot Cakes and Banana Bread Slices can be frozen for a few weeks in an airtight container. They will need to remain chilled once removed from the freezer and consumed within 3 days or within the original best before date it was purchased.

The same goes for the goods you’ve baked from our mixes: as long as they are stored in an airtight container, they can be kept in the freezer for up to 3 months to be enjoyed later.

It is up to the individual retailers as to where they store our ready-to-eat cakes and slices due to their specific store planning.

We don’t recommend eating raw egg. However, if you follow the vegan friendly recipe you can eat our cookie dough raw considering it won’t contain egg.

Our Milk Choc Melts are designed for melting purposes and much better suited to this application. Our Choc Baking Chips on the other hand, are designed to be used as an add-in or inclusion.  
If you decide to melt them, we recommend melting our Choc Baking Chips with a small amount of coconut oil to ease the process and make the choc thinner. This can be done in a bain-marie or in the microwave.   
If you opt to melt the Choc Baking Chips using a microwave, please reduce the power by 50% and heat in 20-second increments, stirring well between bursts.

Please follow the directions as stated on the box and ensure that the dough is worked with your hands constantly until a dough ball forms. If you stop working it with your hands too soon, the dough will not have time to form. Using melted butter first will make the process easier. Trust us, the dough will form using only 1 tbsp (20ml) of water.  Adding more water may cause the cookies to spread too wide when baking. 

To reiterate, the trick is to start working the dough with your hands and do not stop until a dough ball forms! This can take up to 90 seconds and will not work without hand kneading. 

Provided you have not added extra water, our cookies are designed to remain slightly chewy on the inside with a light crunch.  When the cookie is fresh from the oven it will appear very soft and “uncooked” however, as the cookie cools it will harden.

Brownies are supposed to be a gooey texture and not cake like, so if you followed the temperature and bake time on the pack, they should be perfect and even firm up a little after cooling. If you still believe them to be too gooey, you can bake them for an extra 5-10 minutes as ovens do sometimes run hotter or cooler than others. If your egg is too small, this may also prevent the brownies from setting properly. 

We don’t recommend baking our mixes in the microwave as the texture will change quite dramatically, though you are always very welcome to give it a go!

We use premium ingredients that offer a better-for-you alternative to wheat and sugar, which are some of the cheapest raw ingredients on the market and found in most regular sweet treats. Unfortunately, these high-quality ingredients are not made in Australia and more expensive to produce, which unfortunately drive up the cost.

All of our products are proudly manufactured in Australia. We work with a number of great manufacturers with specialised capabilities to bring you the best possible products we can.

Sorry, we do not send out consumer samples upon request. We do have opportunities for you to win some of our products when we run giveaways through our social media platforms.

Send us an email with your question through the general enquiries form on our contact page here.