questions to ask
with your mouth full

What sweeteners do you use?
click to see!

We use a combination of these natural sweeteners in our products: Non-GMO Erythritol, Non-GMO Xylitol, Monk Fruit Extract, and Stevia Leaf Extract. Maltitol is only used in our Choc Chips due to its excellent bake stability.

What are natural sweeteners?

Natural sweeteners by our definition are sweeteners which are either non-nutritive (do not contain substantial calories per gram) or low-calorie sweeteners which are not classified as sugars according to FSANZ (Food Standards Australia & New Zealand). This means they are not mono or di-saccharides (simple or complex sugars). By ‘Natural’ we mean that they were sourced our derived from raw materials which exist in nature, not lab synthesized chemicals which are foreign to our bodies and synthetic in nature. Natural sweeteners include ingredients we use such as chicory root fibre (inulin), erythritol and xylitol (sourced from non-GMO corn), stevia (a herb) and monk fruit (melon) extracts. ‘Natural Sweeteners’ in Noshu world will never include alternative sugars such as honey, rice malt, coconut sugar and date syrup.

Do you ship internationally?

Currently we only distribute our products across retailers in Australia and New Zealand.

We are and will continue to review options for selling and/ or shipping our products internationally.

Can I order online?

At present, our products can only be purchased online from our major retailers- and

Which Noshu products are Vegan friendly?
  • Snackles Bars (Double Choc, Unicorn Sprinkles and Marshy Mellow)
  • Choc Caramel Crunch
  • Choc Baking Chips and Dark Choc Baking Chips
  • Choc Chip Cookie Mix (can be modified to be vegan friendly)
  • Fudgy Brownie Mix (can be modified to be vegan friendly)
Which products are dairy free?

Please note: Many of our products are not manufactured in a strictly dairy free facility and therefore may contain traces of milk.

Below products are made from a dairy free recipe:

  • Snackles Bars (Double Choc, Unicorn Sprinkles and Marshy Mellow) – may contain milk traces due to shared manufacturing facility
  • Choc Caramel Crunch – may contain milk traces due to shared manufacturing facility
  • Donuts – icing may contain milk traces
  • Choc Baking Chips and Dark Choc Baking Chips (Vegan) – may contain milk traces due to shared manufacturing facility

These products can be modified to be dairy free:

  • Brownie Mix
  • Chocolate Cake Mix
  • Choc Chip Cookie Mix
Are your products Halal?

Our products have not been certified Halal. Although our products are made without animal products, we do not want to make or suggest any claims that could compromise your dietary requirements in any way.

Are your products certified Kosher?

No. The ingredients in our products are generally suitable for Kosher diets, however the facilities in which they are prepared and the products themselves have not been certified. We do not want to make or suggest any claims that could compromise your dietary requirements in any way.

Are your products suitable for keto?

Our Donuts, Blondies, Brownie Mix, Low Carb and Buttermilk Pancake Mixes, Dark and Milk Chocolate Melts, Low Carb indulgence Bars and Low Carb Nut Bars have been popular among the Keto community for their lower carb content.

As there are 4 different types of “Keto Diets” people follow:

  • Standard Keto Diet (SKD)
  • Targeted Keto diet (TKD)
  • Cyclical Keto Diet (CKD)
  • High-Protein Keto Diet (HPKD)

Each has a variation in carb allowance. It’s up to each individual to follow what works best for them and look for food options that fit within their chosen guidelines. You can view the net carb content in each of our products here.

Can I freeze the ready to eat products? How long for?

Our donuts can remain frozen for several months. They will only stay fresh in a fridge for up to 28 days. Once fully thawed they are to be enjoyed immediately and are also delicious warmed up.

Noshu Funtella, Carrot Cakes, Banana Bread and Blondies can be frozen for a few weeks in an airtight container. They will need to remain chilled once removed from the freezer and consumed within 3 days or within the original best before date it was purchased.

Do you sell your products in bulk/ wholesale?

Yes, please send us an email through the wholesale form on our contact page.

I'd like to stock your products, how can I go about this?

Please send us an email through the wholesale form on our contact page giving us a little information on your business and what products you are after.

Are your products diabetic friendly?

Although we can’t provide health advice relating to the individual suitability of our products for T1 and T2 diabetics – diabetics are who we originally created them for! We know how hard it can be to find delicious treats that won’t have a big impact on BGL’s so we do our best to formulate Noshu products with this in mind, and proudly have a large community of diabetics who enjoy our products without adverse effects. In general, if you stick to the recommended serving size, most of our products being carbohydrate reduced and low in sugar plus high in fibre, are suitable. We would recommend starting with only one serving of our Snackles bars (which are made with puffed white rice and contain small amounts of sucrose) and any of our baking chips which containing maltitol, to evaluate suitability. All of our other products have been thoroughly enjoyed by our diabetic customers.

Where can I find/buy your products?

Our products are available at Woolworths, Coles and IGA supermarkets Australia wide, as well as Countdown, Pak’n Save and New World stores in New Zealand.

Why aren’t all of your products available at both Coles and Woolworths?

Coles and Woolworths make product ranging decisions independently. To that end, suppliers like Noshu present products for consideration to each of the supermarkets in product range reviews. Woolworths and Coles then make decisions on the products they would like to accept based on their customer profiles, the location and size of their stores and several other criteria. Ultimately, it is the Supermarket’s decision as the retailer to which products they will range – that’s why there is sometimes a small difference in the Noshu products ranged within a Coles compared to a Woolworths store, though we are working hard to ensure all of our products are ranged in all major retailers.

I can't find some of your products anymore?

A key component of managing Noshu is to review all aspects of our business in terms of performance for today and into the future, and part of that process is a review of our product portfolio and the products we carry in our range. From time to time, decisions are made based on several criteria on whether to maintain products or replace them with new products that may have more consumer appeal, are more unique or a better fit with our retailers.

Which of your products are Gluten Free?
  • Donuts (all varieties)
  • Brownie Mix
  • Choc Baking Chips (vegan)
  • Dark Choc Baking Chips
  • White Choc Baking Chips
  • Milk Chocolate Melts
  • Dark Chocolate Melts
  • Low Carb Pancake Mix

Buttermilk Pancake Mix

  • Choc Caramel Crunch


Our Snackles Bars, Blondies, Funtella, Low Carb Indulgence Bars, Low Carb Nut Bars and Less Sugar Confectionary Bars are all made from wheat free recipes however, they are not made in a dedicated gluten free certified facility, hence we cannot make a gluten free claim due to the small risk of cross contamination on the production line from other gluten containing materials. Depending on your tolerance level, this product may or may not be suitable for you.